In the war for talent, employers are having to be more creative about how they catch the eye of top level candidates. Job descriptions can sometimes be your first opportunity to communicate not only the day-to-day responsibilities of the role you’re hiring for, but more importantly why an exceptional candidate should join your start-up over any other. Recently there has been a lot of furore around Snapchat’s inventive ways of trying to poach Uber’s software engineers, and hilarious, forthright software developer job descriptions like this, which went viral recently, show there are ways and means to stand out from the crowd when recruiting.
The software developer job description is great, as it makes it really stand out from the crowd. In the competitive business of trying to attract top talent, it is a great, light-hearted way to get attention, as well as giving a good idea of what the company culture is like, and what it would be like to work there. By also describing the other people who work there, and the perks and rewards of success there, the description answers a lot of questions that a prospective employee might have. Whilst we can’t condone the amount of swearing, we think it’s a great idea.
Another unusual method of recruitment which has been in the news recently is the attempt by Snapchat to poach engineers from other tech Unicorns, especially Uber, but also Twitter, Airbnb and Pinterest. Using their Geo-filter technology, whereby a special overlay for a Snap can be added on in certain geographic locations, Snapchat targeted employees of these companies by painting their rivals in a negative light on these geo-filters, and attempting to entice people to Snapchat instead. This is a good example of using new technologies to try new ways of attracting top talent.
With the battle to hire Software developers and engineers fierce, it is often Job descriptions and adverts for this role that are the most interesting. There are a number of examples like the one below, where a maths problem is used as a test for engineers. This quirky way of advertising both makes the ad stand out, and help to attract the right calibre of candidate.
Another new interesting way of trying to attract candidates to your job, is through a new range of apps, such as http://blonk.co/ and http://www.jobrapp.com/, which are attempting to tap into the popularity of Tinder and create an equivalent “tinder for recruitment”. As a recruiter, this would require treating your job description like you would a dating profile. You want it to be compelling, and to communicate to the reader your values, sense of humour, what you’re looking for, the benefits you offer, and why they should consider you a tempting prospect as an employer. Use the fact that so many employers use dull, run-of-the-mill job specs to your advantage, by creating a profile which allows the culture and potential of your company to shine through.
It remains to be seen as to whether these apps become a success, as it is difficult to be able to assess a lot about a candidate in such a quick fashion. Then again, the same could be said for dating. As an initial method of registering interest, this could very well work, and it will be interesting to find out how apps like these, and other innovative ways of recruiting, will be implemented in the future.